No. 1
Intro
Hola! I’m
Cultural strategist | Art advisor
I help you put your
money / time / efforts / attention
behind what actually matters.
No. 2
Bio
I grew up between cultures and have spent over twenty years working in the space between them — advising organizations, guiding institutions, and identifying artists who often go on to significant recognition.
Organizations call me when they need someone to tell them the truth about what they're putting out. Collectors call me when they want to know what will last. Artists call me for the first look, before the work is seen out there.
I've led the Texas Biennial, presented at ZONA MACO, directed programming for Soho House Austin, Untitled Art Fair, and Ballroom Marfa, and served as a juror for institutions ranging from ArtPrize in Grand Rapids to the Austin-Bergstrom International Airport Public Art Program and the Henki Art Prize. I've spoken at Google and the Praxis Center for Aesthetic Studies, and advised the City of Austin on multiple public art initiatives. My work spans cultural institutions, hospitality groups, and consumer brands — from Hermès and the LINE Hotel to Tito's Handmade Vodka — bringing the same rigor to each.
I evaluate talent not just for the quality of their work, but for trajectory, ethics, and cultural significance. My clients collect with confidence; they know what moves them, and I know what lasts.
Rooted in Texas and Latin America, I bring a cross-cultural, bilingual perspective to every engagement.
No. 3
Offerings
Services
Culture & Experience Advisory
Bring me in, and I'll tell you what's working, what's off, and what's missing, then help you fix it. I work across the full picture: brand, space, programming, and atmosphere. Honest, specific, actionable. Best for hotels · Restaurant Groups · Members clubs · Cultural Institutions · Developers · Collectors · Brands
Portfolio Clarity For artists or collectors who need an outside eye on what to show, what to retire, and what story the work is telling together. One session or ongoing. Best for: Emerging and mid-career Artists · Private Collectors · Corporate Art Programs
Inclusive Practice ConsultingFor organizations that want to build more inclusive practices in how they collect, commission, hire, or communicate. This isn't a checkbox DEI. It's about making your institution actually reflect the world it serves. Best for: Museums · Foundations · Nonprofits · Corporate Collections
Narrative & Authentic Voice You know what you stand for, but can't say it without sounding like everyone else? I help you find the language that actually sounds like you. For campaigns, statements, pitches, or public presence. Best for: Nonprofits · Arts Organizations · Social Impact brands · Founders
No. 4
Contact
Let's see if it's a fit
15 minutes, no commitments
Please tell me what you are looking to build at si@georginatrevino.com
* Include your preferred times and time zone.
No. 5
News
I’m currently working on the launch of Yes, Please and Thank You, a monthly letter about the people, places, and things worthy of your attention.
Learn more and subscribe at ypaty.com